Melinda L. Scott - Willow Valley Retirement Communities, Vice President of Sales and Marketing

Melinda L. Scott joined Willow Valley Retirement Communities (WVRC) as Vice President of Sales and Marketing four years ago.  Because she had previously worked with a national research firm that specialized in studies of Resident and employee satisfaction, Melinda knew well the reputation Willow Valley had for fulfilling its brand promise.

What she didn't fully know at the time was how the structure of WVRC makes it possible for the organization to be consistently innovative and responsive.  Unlike most larger retirement communities, WVRC is wholly independent.  This means that decision-making is local and inclusive. 

Melinda says that that independence is what she likes most about Willow Valley.

As part of Willow Valley's leadership team, Melinda is responsible for managing the marketing of the more than 1500 residences in our residential communities. In addition, her responsibilities include public relations and contributing to the corporate strategic planning process.

Willow Valley's award-winning marketing reflects Melinda's aging services expertise. She served as President of the research firm Holleran Consulting. She began her career as a Legislative Aide to the 96th District Pennsylvania State Representative. In that role, Melinda specialized in healthcare cost containment issues.

She spent three years as a (Penn State) Nittany Lion and graduated from Millersville University with a BA in Foreign Languages.

Melinda received her Marketing Professional Certification from the National Association of Examiners for Long Term Care Administration (NAB) in 2007. She is an active member of the Marketing and Public Relations Society of Senior Housing Professionals.

In her free time, she loves to travel, practice bikram yoga and watch college football.